Festival Partners

Forge 1860, the new name for Pearson’s high-performance cycling store, will lead bike fit sessions, support daily rides and oversee the Century Ride. Continuing the Pearson tradition of the world’s oldest bike brand, it’s a pedigree that dates back to Tom Pearson, who, in 1860, welcomed the first bikes into his blacksmith’s forge. Those bikes were penny farthings, Tom’s repairs of which helped establish Pearson’s reputation.

Sports Generation are one of the leading providers of childrens' swimming tuition in London and will deliver a program of classes during the Festival. Additionally, Sports Generation and Group Evolution will run a series of adult swim clinics for beginners, intermediate and advanced swimmers during the Festival and oversee the 3km open water swim. Video stroke analysis and technique development in the principal strokes will be available as will open water swim tuition and, uniquely to Group Evolution, open water strike analysis.

As part of our new partnership with British Triathlon, we deliver camps to support GB’s amazing Age Group Teams, that are open to those already qualified and those who have registered to qualify with British Triathlon. But all BTFD members get 10% off all our camps, including their Festival accommodation.